There is an overwhelming number of streaming apps and smart devices today. I have trouble remembering what streaming service my favorite TV show is on. Also, why do I need multiple remotes for different devices? So, I started thinking there has to be an easier way to use the things I pay for, but there wasn’t.
I set out to design a true universal remote. I began researching all the streaming services I use, and these so called “universal” remotes. After a few months of jotting in a notebook on my morning commute I came up with Klicker. Klicker turns your phone into the ultimate universal remote. All your streaming services and devices consolidated into one user-friendly app.
Kenneth Gragson 2018
The traditional “power” and “more” icon are combined to create the Klicker app icon. Once signed into the app, all your favorite content and devices populate on your home screen.
The button that looks like a power button is how you control your devices. Users can turn on/off, add, favorite, and manage devices here. One can access the remote control of the device by clicking on its name.
The play button allows you to browse and view content. Everything from Podcasts to Live TV can be found here.
The more button gives users access to settings and statistics. Parental control is customizable for each member of a household. Users can also manage all subscriptions within the app.
Cheez-It Bowl Logo
Cheez-It became the 2018 sponsor of the former Cactus Bowl in Phoenix, AZ. The task was to create a purposeful bowl logo that combined the Cheez-It brand, Arizona and college football.
The diamond shape of the snack was a unique holding device for the lockup. The hole of the Cheez-It replaced the star from the state flag. The Arizona landscape and specifically the cactus alludes to the bowls history. The subtle stitching in the word “BOWL” ties in football imagery. A rugged western texture was added over the logo to tie it even closer to the desert landscape, but the logo works without the texture and even in one color.
Executive Creative Director: Sabrina Diez
Box Design Art Director: Michael Cox
TracyLocke & Haygarth 2018
Ad Age Cover
Ad Age had a cover completion for their 2018 creativity issue and the question the cover had to answer was “how can creativity change the world”?
In a world where labels divide, creativity has the power to unite. To open our eyes, hearts and minds. Whether through art, music or storytelling, creativity allows us to see past the labels we give ourselves and to others – and uncover an undeniable truth: The only label that really matters is the one we all share.
The cover would come with a blank label covering the center label where people could write the group they identify with. Once this label is peeled off it reveals the one label that unites us.
Account Supervisor: Andrea Shlimon
We were given the task of designing a new Shipper for Smirnoff vodka that would stand out in the liquor store. We went to Total Wine & Liquor for the day and noticed that the boxes with the strongest contrast popped off the shelf.
The packaging uses Red and White color blocking to create a highly visible box. The front shows the Recipe 21 Smirnoff logo in a custom dimensional treatment with claims incorporated on the white strips at the bottom. The back showcases the Smirnoff bottle with the claim “America’s #1 Vodka” treated the same as the logo.
This neon sign uses custom typography and a custom bottle illustration.
Red, White & Berry
This Smirnoff flavor is a summer favorite and for good reason too. It is refreshing, tastes delicious and is perfect for a Fourth of July party. We thought it was a great combination of flavors for any patriotic get-together and so we collaborated to create the scene for this more perfect union.
Creative Director: Andrea Farina
Senior Art Director : Chuck Borgerding
Photographer: Eric Gilbert
Ziploc NFL Packaging
Football fans love their teams. The ultimate way to show your fandom is by reppin’ your team’s colors.
In order to be invited to the viewing party, Ziploc needs its game day jersey. The logo, the ultimate symbol of your team, is front and center on all products. The mesh texture allows fans to see what is in each storage container while representing the team’s colors. The packaging for these products keeps the Ziploc equity while tying back to the team’s jersey.
Group Creative Director: Matthew Coppola
We were given the design challenge of creating cold-activated holiday cans for Pepsi and Mountain Dew. It seemed really cool if some sort of message was revealed once the can became cold.
Remember the classic saying: “Have you been naughty or nice?” A simple thumbs up or down seemed to be great way to visually show this. An elf hand on the Pepsi can would let you know if you’ve been Naughty or Nice. A yeti hand on the Dew can gives you a thumbs down if you’ve been Naughty, but a big thumbs up if you’ve been Naughtier. Grab a pack and see who has been naughty at your next Friendsmas.
Design Director: Jeff Pappas
T-Mobile Digital Billboard
T-Mobile is the fastest 4G LTE Network in Atlanta. How can consumers sample T-Mobile even if they have a competitor carrier?
While waiting for your train, you’re typically on your phone to pass the time. This eats up data and if you have poor service, you’re out of luck. This digital billboard allows train commuters to sample T-Mobile’s service for free. To experience the best carrier in Atlanta, commuters simply select Try_T-Mobile in their wifi settings.
Group Creative Director: Kyle Grummun
Pepsi Denali National Park
Pepsi was the sponsor for the 100-year anniversary of Denali National Park in Alaska. We were given the task of designing the promotional poster as well as points of sale for the event.
After looking at a bunch of national park posters we thought it would be cleaver to approach it like a 100-year old travel poster. We laid out the composition to showcase the beautiful landscape and incorporated the Pepsi product to show the sponsorship.
Senior Art Director: Candace Gebbia
Mountain Dew National Western Stock Show
Mountain Dew was a sponsor for the 2016 National Western Stock Show in Colorado. We we’re given the task of creating a poster and a banner for the event.
The inspiration was classic rodeo posters. The look incorporates a custom illustrated Mountain Dew bottle raising from the horizon line. The mountains allude to the Colorado Rockies while being illustrated similarly to the Dew shards. The headline is treated in traditional western typography with a rugged texture laid over the whole composition.
Senior Art Director: Candace Gebbia
Lockheed Martin Armed Forces Bowl
The Armed Forces Bowl is one of the only bowl games dedicated to honoring our armed forces.
Over the campaign we wanted to honor our veterans, showcase patriotism/football and tell the story of the trophy. Together we blew out all the marketing and advertising materials for the 2015 bowl game. This includes everything from out-of-home advertisements to the executive ticket package.
During a brainstorm we came up with the line “Land of the Free. Bowl for the Brave.” which is still the tagline of the bowl to this day.